Swiss watchmaker Mido was started by Georges Schaeren, an experienced lifelong horologist, in 1918. Named from the Spanish for “I measure” (Yo mido), the watch brand has focused on technological and aesthetic innovation for nearly 100 years now. New from the company comes this Multifort II timepiece featuring Swiss automatic movement, a 42mm stainless steel case coated in black PVD and an AR-coated sapphire crystal. Water resistant up to 100 meters, this elegant-looking black and tan watch also boasts 28,800 vph and a power reserve of 38 hours. Available now for $1,105.
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